Why Your Business Needs An Internet Marketing Strategy To Stay Ahead

There are specific marketing strategies that apply uniquely to Internet marketing. If you do not use Internet marketing strategies for your business, your website will not get traffic, you will not attract new clients and your business will fall behind your competition.

One of the stumbling blocks impeding most local businesses from implementing an internet marketing strategy is that they simply have no idea what needs to be done. Online marketing is so new and such unfamiliar territory for most business owners that they don’t know where to start. They spend so much time running their business, taking care of their clients and managing their staff that they don’t have the time to learn something new.

Ask yourself a few questions:

• What are long-tailed keywords?

• What is keyword density?

• What is Web 2.0?

• How do you set up an autoresponder?

• How do you change the tags on your website?

• How do you create videos and audios for your website?

If you are like most business owners, you can’t answer these questions. That is absolutely normal. You have spent time focusing on other aspects of your business, ones that you do indeed master. But now you need to learn more! Finally, the time has come for the average local business owner to discover exactly what needs to be done in order to effectively put an online marketing plan in place for his or her business.

Business Has Changed.

Today, local business owners are in a hungry market. They need more work. They need to attract more clients. They need to adapt to the changing economy. However, the market is changing, or more specifically, how to reach that market is changing. Understanding the change and meeting the challenges of it are essential to survival of businesses.

In the recent past it was normal for a business to spend several thousands per year on directories like the Golden Pages / Yellow Pages. Now businesses find that this sort of advertising simply doesn’t work any more, it simply costs more than it brings in.

Today’s savvy business owner realises the Internet is the future. Worldwide, more than 2.6 billion searches for local businesses are performed online every month. This number grows by more than 50% each year. In fact, 80% of people search online before they make a purchase. They now prefer this type of search Golden Pages / Yellow Pages or the newspaper. Therefore business owners need to be online in an effective way, and have an effective internet marketing strategy to stay ahead.

Traveling to Ushuaia – A Journey To The End Of The World

4 a.m. around 100 km north of Río Gallegos. I haven’t slept for 32 hours, but the vast Patagonian landscape of veldt you are traveling through fills you with excitement and numbness at the same time, that makes it impossible to find rest. The hours pass, you stare out of the window and it’s as if you would glance at a prehistoric, untouched landscape and realizes how our planet might have been looked a million years ago, before mankind started to cover the earth with highways, urban sprawling and industrial sites.

I could have taken a plane. I could have avoided effort and pain. I could have saved time and money. I could have chosen the nice and easy way. But ever since I have seen the unfamiliar name of Ushuaia, the most southern town in the world, on a map I knew that traveling over land to this destination on tip of the American Continent would be the only way for me. The journey is the reward.

On the bus I met Ricardo, a student from Puerto Montt/ Chile. Together we have been listening to Gustavo Santaolalla’s great song “De Ushuaia a la Quiaca” over and over again, and it seems as if the Argentinean composer has created the perfect soundtrack for traveling trough Patagonia: a hypnotizing melody of distant, superjacent guitars containing this piercing twitch of solitude. A music that intensifies the delirious state on the edge of being awake and falling asleep I’ve been for almost 2 days. As further we are traveling south I realize that we are approaching to the end of the world, to a point were you can’t go any further.

The landscape changes, it’s getting sparser. Sometimes from the middle of nowhere turns up a sheep farm or some remote village consisting of three wooden houses and a church, but as soon as we have passed, there’s pampas, solitude and loneliness again. The incredible vast sky is melting with the horizon and suddenly you wonder if you will ever reach your destination or if this fragile dream of rough beauty might continue forever. And maybe it doesn’t matter anymore, because you have already crossed a hidden frontier and reached an inner point of no return.

But suddenly it all ends, Magellan Strait, the last barrier that had separated us from legendary Tierra del Fuego, has been crossed and we actually reach Ushuaia. The bus spills out its tired, exhausted and happy freight and it feels like a rebirth, like an awakening. Windy roads lead me to the port where giant cruise ships and rotten fishing boats are swaying in Beagle Channel. I’m glancing at the nearby mountain range, forming part of the National Park Tierra del Fuego, when a sudden thought rises up: maybe this isn’t the end of the world; maybe it’s just the beginning.